Photo Vintage

Scandi fashion trends are dominating the world. Here’s a mini guide from me to you on how to dress Scandi.

Scandi fashion trends are dominating the runways all over the world. From Stine Goya to Cecilie Bahnsen, the Scandi fashion scene introduced sustainability, comfort, refinement and androgyny to the fashion world in a fresh perspective. In recent years the world has picked up on the practicality and versatility of streetwear, from Stockholm to Copenhagen. Here are my top picks for Swedish must-wears.

1. Go over-sized
Over-sized is a philosophy. It’s about drawing attention away from the body and focusing on your overall look. Oversized coats, pants, and even handbags are a way of focusing on your style and rather than what’s underneath. Make sure you opt for high-quality wools, linen, silk and cotton when you pick your next sweater or any layer in between.

2. Neutral colors
Neutrality is essential to maintaining the humility of your overall look and expressing the entire outfit in a discreet yet refined way. They always say the loudest person in the room is often ridden with insecurities – don’t be that person when it comes to your style.

3. Attention to detail
Look at yourself before you leave the house. Now carefully take off any item that you think weighs you down, or much like the philosophy of Marie Kondo – take out what doesn’t “bring you joy”. Think of your look like a moving piece of art – minimalism enables you to focus on what is truly important.

4. Layering is key
The way you layer every outfit is essential. The Scandi motto revolves around comfort, so think loose and don’t forget to add some knitwear to it. Although some may assume that Stockholm streetwear is flooded with ski wear, don’t overdo it. Keep it simple.

5. Sneakers and Converse
Sneakers are another comfort-based element. Here you can express louder colors, because Scandi fashionistas still leave a little room for surprises. Go with a pair of vibrant red, green or blue sneakers to top off your look with some spice.

I hope you enjoyed my Scandi fashion philosophy. Stay Scandi fabulous.
-Heidi

Vintage

How to identify fakes in vintage and second-hand accessories. Hint - it’s in the details.

My experience in the fashion curation scene has given me quite the taste of real and faux fashion items. When dealing with aged pieces, it can be quite complicated without the modern certification procedures. Here are my tips for identifying a fake, regardless of what year it was made.

1. Authenticity cards aren’t always reliable
Most would assume that authenticity cards are a sure sign, but the key is, of course, in the details. Pay attention to the material, font and the detailing. Most cards are solid plaques with a gold rim that have a higher quality feel to them.

2. Pay attention to serial numbers
The serial sequence is a huge indicator of authenticity. Louis bags are a great example of this. Paying attention to the order of numbers stamped on the inside of the bag is crucial. Usually the letters indicate where the item was made, while the numbers indicate both the year and week it was made.

3. The secrets in stitching
Faulty stitching is a huge giveaway, especially when it comes to super fakes. It can be anything from two stitches being a different color, to inconsistent stitching patterns. Look closely and compare the slightest details by always referencing a real bag.

4. Smell it.
It might be strange to smell your accessory, but leather has a strong pungent smell, especially in vintage pieces. I personally enjoy it, as odd as it sounds, just like a book worm enjoys the smell of an old book. Plastic or faux leather just doesn’t have that effect.

5. The price should be realistic
Most faux items are sold online under the guise of attractive prices. It’s highly unlikely that a real Hermès bag is only $1000.

Those are my top takes on identifying fashion fakes and I swear by them when curating the items at Fashion Focused.

-Heidi

Blog

My top pick of Scandi fashion brands making an impact

I’ve truly enjoyed watching Scandi fashion make its way to an international stage over the last decade. The world thinks of Scandi fashion as amorphous yet distinctive, with its own simplistic and eclectic image that burns in people’s minds.
Here are who I think are top designers in the international Scandi scene.

1. By Malene Berger
We can’t get enough of the illustrious furry fabrics and relaxed cuts by Berger. This brand epitomizes Scandi comfort with a daring flare. Their upscale yet grounded price point is what gained them international success as they’ve become real Scandi fashion ambassadors.

2. Wood Wood
Made in Copenhagen, Wood Wood epitomizes the Scandi fashion philosophy. The brand thrives on elevating day and streetwear through eloquent lines and cuts. I wouldn’t categorize it as a hipster chic, but rather sophisticated street, as they are famous for their collaborations with Nike and Adidas.

3.Astrid Anderson
The young female designer has changed men’s fashion and streetwear as she came onto the scene in 2010. Lace tops and cycling shirts are what you can expect to see from this daring designer.

4. Cecile Copenhagen
Print is the keyword with Cecile Copenhagen. I enjoy her easy approach to high fashion as she dresses the world with elevated looks for a work party, the beach, or a birthday party. She describes it as “well-traveled bohemian”, and I couldn’t agree more.

5. ACNE Studios
This list would not be complete without them. When they brought Swedish jeans into the world, the impact was huge. Then, Pistol ankle boots made their way to Hollywood and school nuns alike. Look out for their pointed babouche slippers, which are setting summer trends.

-Heidi