Hi, I’m Heidi Paterson.

I believe that fashion is a timeless experience that should be passed down through generations. I curate unique vintage pieces that embody the values of quality and simplistic Swedish design. I also support the sustainability aspect of fashion curation. Good quality clothing lasts, while fast fashion is harming our planet and lacks the spirit of vintage. I’m bringing my collection of Swedish hits to New York, where I fully believe that Swedish values of modern fashion will be totally embraced along with high end labels that New Yorkers constantly seek.




Photo Vintage

Scandi fashion trends are dominating the world. Here’s a mini guide from me to you on how to dress Scandi.

Scandi fashion trends are dominating the runways all over the world. From Stine Goya to Cecilie Bahnsen, the Scandi fashion scene introduced sustainability, comfort, refinement and androgyny to the fashion world…



How to identify fakes in vintage and second-hand accessories. Hint - it’s in the details.

My experience in the fashion curation scene has given me quite the taste of real and faux fashion items. When dealing with aged pieces, it can be quite complicated without the modern certification procedures. Here are my tips…



Photo Vintage

Contact Fashion Focused for more information,
or contact Heidi for comments.
Master Samuelsgatan 60, 111 21 Stockholm
+46 8501 647 22

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